It was January 2013 in Mesa, Arizona at the High Noon Show and Sale where we hosted the first annual TCAA Emerging Artist Competition. The participants wanted a thorough critique of the work they had on display. My colleague Rick Bean and I obliged. It turned into a no-holds-barred process that the saddlemakers in attendance relished. When asked who they thought were the ultimate beneficiaries of our suggestions they chimed, “We are!”. I then made the case that the ultimate beneficiaries were their customers…that person horseback using a piece of equipment that is also a work of art. Together they bargained for a deal thinking they would better their lot in life, and in the process also found a way to enrich the lives of others. Now that is a collective bargain that we can all get behind!